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Customer Relationship Management
What
is Customer Relationship Management?
Customer
Relationship Management (CRM) is a philosophy that the business can adopt
that describes how it will interact with its customers. It is not merely
an IT System, or a
sales and marketing approach - the customer can interact with all parts
of an organization and its products or services.
How
can CRM benefit the business
The main
plank of the CRM philosophy is gaining a true understanding of the
customer and their wants and needs. By gaining this insight the
approach of the whole organization to its complete set of products and
services can be tailored so that the customer has a preference to maintain
the relationship with the business and will continue to buy.
How
we can help
We
have an excellent understanding of the concept and
marketing principles and are able to assist you in gaining an understanding
of the meaning, benefits, and potential pitfalls of the approach.
See the contents page of the "MEC Business Guide to CRM"
that we offer for sale.
See our comments on a recent article by
KPMG on CRM in the travel
industry (Use the back button on your browser to return to this page)
Whether
you want to implement the full Pepper & Rogers One-to-One approach or
simply implement a CRM IT system we can help project management the
initiative and assist in implementing the changes that will be necessary.
Other
Resources
Pepper
& Rogers - One-to-One
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